Why your data isn't landing, and how to fix it

Why Your Data Isn’t Landing (and How to Fix It) is a practical worksheet and worked example for pharmacy professionals who know their data well, but struggle to make it meaningful to non-expert audiences. It is designed for situations where you’ve been asked to explain, diagnose, or present information, but what the audience really needs is clarity about what matters to them and what should happen next. Rather than encouraging more slides or better charts, or telling you how to create compelling data visualisations, this download helps you focus on impact: how to present data in a way that actually changes how people think or act.

The download helps you separate analytical rigour from presentational clarity. Using a two-part preparation and reflection process, and a worked example on antimicrobial prescribing, it shows how to make professional judgements explicit, select evidence proportionately, and frame messages differently for different audiences. It also addresses the human dynamics of presenting data, including defensiveness, challenge, and the tendency to hide in caveats. This is about making you more professionally effective, not persuasion or spin.

Learning outcomes

• By the end of this download, you will be able to identify the few points that matter most to a specific audience and frame medicines data around the effect you want to have, rather than the volume of information you hold.

• You will be able to present data with appropriate, contextual precision, handle challenge without retreating into caveats, and use questions to reinforce rather than dilute your message.

Some worked illustrative examples to give you some thoughts on how to use the worksheet