I’ve set up The Prescription because complexity has become the default setting of working life in the NHS and beyond. And finding some clarity within that can be the difference between being effective and fulfilled, or becoming apathetic and burned out.

What I’m trying to do through The Prescription is not over simplify, but help people navigate it with more clarity, confidence and judgement.

Over the last few years, one pattern has come up again and again in conversations with pharmacists, technicians and medicines teams. Pharmacy professionals are adept and expert and understanding and interpreting complex data sets, but not always confident in how to present this to have the effect they desire.

That’s why I’ve created Why Your Data Isn’t Landing (and How to Fix It). It’s a downloadable worksheet, supported by a custom GPT (AI interactive coaching tool), designed to help people move from describing data to having an effect.

To be very clear, it isn’t about presentation polish, clever slides or persuasion techniques. I haven’t gone into how to produce a good graph, or how many bullet points to limit your slides to.

Instead It’s about judgement when preparing to present: deciding what actually matters for this audience, what baggage and biases they might be bringing to the discussion, and presenting it with clarity and confidence. It’s about understanding the right level of precision for the decision, and that good questions are signals of engagement, not threats.

Photo by Campaign Creators on Unsplash

I’ve built The Prescription in my spare time, alongside a full-time job, because I think this skill gap matters more now that ever and I can see good people looking for ways to enhance their professional effectiveness.

There are real costs involved in hosting, tools and development, and I do need to cover those. But I’m committed to keeping prices as low as I reasonably can, and to making this accessible to as many people as possible. For most of my work I’m going to be seeking sponsors, to ensure the products can be offered free of charge to the end user. That’s not always going to be possible though. To that end I’ve priced the download and worked examples at £9.99, and the first 10 people to use the download code 5GZM4FQ will be able to access the worksheet at half price.

If you’ve ever walked out of a meeting thinking “but the data was good, so why didn’t that go anywhere?”, this is for you.

As ever, The Prescription is about clarity in complexity. This is one small but practical way of putting that into practice. I’d love to hear whether you think it’s useful.